The Ordinary – How Different Are Their Products From Those Of Competitor Brands?

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In 2013, there was no company in the beauty industry, which expected that a little-known company would take over the streets. This company is called The Ordinary and with their friendly packaging, minimalist design, and affordable prices, it’s no surprise that they are loved by beauty enthusiasts across the world.

However, despite their success, the Ordinary has had a fair share of controversies. After its co-founder Brandon Truaxe died in 2019, this brand has been working to renew its customers’ vigor by producing high quality, innovative, and prices that are affordable to many.

Therefore, if you’re looking to buy makeup, haircare, skincare, and other beauty products, then this review will be insightful and helpful. So, who is “The Ordinary?”, what do they have to offer and how different are their products from those of competitor brands? More information below.


After the launch of “The Ordinary”, many people were excited as it was going to start manufacturing high-quality, result-oriented, and affordable skin care products. These products go for as low as $4.20 to $28.90 while their serums start from $5. Besides, in this world where you will get the best moisturizers for about $350 for each formulation, The Ordinary is best suited to serve the interests of those looking for budget products. This company lists all the ingredients they use on the front of each product, and these are the most beneficial in the market.

The founder of “The Organic” Brandon Truaxe made the products cheap because other expensive brands typically use ingenuity and good communication to disguise buyers that their products are expensive. But it’s only through their pricing and effective communication and not that the ingredients are expensive.

The Ordinary collected the ingredients that were in high demand and then spread them across their serums in both low and standard proportions. One of the company’s products, which contain 23% L-ascorbic acid, for example, costs about $4.90 while other brands charge over $. This shows how The Ordinary has been an important player in giving people access to high-quality yet affordable beauty products.

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The Ordinary is one of the most popular and influential players in the skincare industry. However, just like other brands, you don’t have a guarantee that their products are safe for you. This is because some of the synthetic ingredients may not work well with your skin and potentially cause side effects such as irritation and drying. Also, like other expensive skincare products, The Ordinary products are effective, and this is evident by the high number of positive reviews and the increasing popularity of this low-cost product.

Since “The Ordinary” wants to keep their prices low, they minimize the padding ingredients when making their products. Padding is unnecessary and will lead to a higher price in the long term. However, some of the padding ingredients are useful to the skin as they can help soften it or soothe your skin. Therefore, you won’t get a complete product with the best features such as softness, and other vital features that padding ingredients offer.

What ingredients do they use?

The company uses both natural and synthetic ingredients in their products. This brand also produces products that are devoid of any harmful chemicals to your skin. That way, you will keep safe while achieving your beauty needs.

You should also note that it uses synthetically derived ingredients in most of their products, which doesn’t make them bad. There is a general false perception that synthetic ingredients are bad or toxic, and this is not true. Also, all their products are manufactured in Canada and bottled under GMP-compliant facilities.

Is Ordinary Organic?

The Ordinary also uses organic products in the formulation as they lay less emphasis on creating the most elegant formula, which will be more pleasurable to use. This is the most attractive part of the “The Ordinary” as you don’t have to worry about products that can harm your skin.

Additionally, this helps them keep their price tag low, and so you should know your priorities to choose whether these products are ideal for you. They are “no-frills” and you get the value for what you pay for. But even if you have a lot of money to spend on your skincare, then it won’t be worth it if you can still get the benefits by using “The Ordinary’s” cheaper skincare products. They are effective and the brand is also focused on customer satisfaction.


  1. 1. Most of their products deliver exceptional results
  1. 2. They help your skin to become smoother and brighter.
  1. 3. Affordable products
  1. 4. A wide array of products for different needs
  1. 5. Good product descriptions and clear illustration of ingredients


  1. 1. Some products such as Ordinary Ethylated Ascorbic Acid solution and the Ordinary Buffet don’t work well under makeup as they became flaky
  1. 2. Some of the products have purging periods
  1. 3. You have to use them consistently to get good results
  1. 4. Some of the Ordinary products cannot be mixed together i.e. Vitamin C & direct acids and antioxidants, direct acids, Vitamin C and retinoids

Top Products

This lightweight serum smooths out perfectly any appearance of puffiness and brightens your eyes if you had no sleep at night. Great helper if you need to get rid of Eye Contour Pigmentation.

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The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil

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The mix of AHAs and BHAs will deeply exfoliate to clear up congestion, dead skin, and hyperpigmentation. Your skin will look brighter and smoother after one use. Suitable for sensitive skin.

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The Ordinary Retinol 0.5% in Squalane

Retinol is a vitamin A derivative and players a significant role in enhancing skin renewal and brightening. It speeds cell turnover, boosts collagen production, tackles pigmentation, and reduces fine lines. Improves the appearance of acne dramatically and unclogs pores.

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The Ordinary Glycolic Acid 7% Toning Solution

Glycolic acid is yet again helpful in boosting collagen production. This ingredient ensures that your skin feels much firmer and younger. It will also eliminate wrinkles and fine lines on the face. Nothing could assure you of a better glow than this!

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The Ordinary Niacinamide 10% + Zinc 1% 

If you are looking forward to protecting your skin against inflammation, this will be the ultimate choice for you. This element contains various antioxidant properties that help treat rosacea, acne, and hyperpigmentation. The zinc is there to reduce the skin’s sebum activity so your skin won’t get quite so oily during the day. Niacinamide also tackles fine lines and dullness so expect your skin to generally just look more even and glowing.

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The Ordinary Organic Cold-pressed Borage Seed Oil

With anti-inflammatory and skin-repairing benefits, this is really good for dry, sensitive, and irritated skin. Borage Seed Oil is derived from the borage plant, a bright blue “starflower”, it is rich in GLA (gamma-linolenic acid), a type of omega-6 essential fatty acid that the body cannot make on its own.

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The Ordinary Buffet + Copper Peptides 1%

Copper peptides help to boost overall skin health. The products will support your immune function, collagen synthesis, and anti-inflammatory responses. Your skin will feel great and firm.

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Price Range

The Ordinary products prices start from $4.80 to $28.90. Goods can be ordered directly from their site as they have a decent and reliable shipping system. For starters, they offer shipping in Canada, the host country, Australia, and many other locations across the world. Once you add products to your cart, the currency change should reflect the amount you’re supposed to pay.


Well, if you are on a tight budget and you need the best anti-aging products, then the Ordinary product is your best match. The worst you can do is to buy from other brands blindly without checking their ingredients and what customers have to say about them. You should always know a reliable brand for buying skincare products that have safe ingredients. On the other hand, if you have a high budget or you can flex it to suit your needs depending on if you love luxury and how you want to treat yourself.

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  • Jason

    I was on Amazon and came across this product and then stumbled on your review – Xmas shopping for the wife. Really tough to work out what to get with all of the choices but from what you’re saying it seems like they offer some decent quality and affordable choices so I’ll give them a go. Thanks for the suggestions.

  • Hi There,

    Funnily enough, I have heard of “The Ordinary” and I actually thought that the name was quite a clever marketing tactic.

    In terms of skin and anti-ageing products I think we all know that the price can be a huge issue for many, and this is especially true of some of the bigger branded names.

    So, to find a company that is willing to produce and retail skincare products at such an affordable rate is fantastic.

    With that said, I note you have mentioned that there is a lack of padding materials, and from my understanding, even though these may add to the expense, they are certainly worthwhile in terms of the overall effect.

    However, based on your review, I can see that The Ordinary offer extremely high quality products, and at a far more affordable price than many of their competitors.

    From a personal perspective I typiicaly use a product for my eyes, as I’m not the greatest sleeper, so I can be prone to dark circles around the eyes, as well as puffiness.

    I note most products like this generally favour collagen, but I actually quite like the look of the Caffeine Solution you’ve mentioned here.

    Plus I would say that it’s actually around one-third of the price of the product that I currently news.

    Seems great.


  • Hi,
    The Ordinary is far from ordinary. I think the product line is great and I think the prices are suitable too. I especially loved the Ordinary Caffeine Solution 5% + EGCG. Maybe I should try that out. Thanks.

  • Such a lot of products you have described here. I shall have to read a couple of times more to let all the information sink in. 🙂
    Although I must admit I am hesitant about the synthetic bit. Maybe it’s comparible with my thought about textile. There are good synthetic fabrics, yet I prefer cotton and wool as my skin reacts better to those.
    Anyway, thanks for your information and description of these products.

    • ola.young

      Dear Hannie, thank you for your comment. I absolutely understand you, my personal preference is also organic products although as mentioned in the article, not everything artificial is bad and everything natural is good.

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